"Don't make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful.". - JShaker Philosophy
This attitude also lies at the heart of the HIGH aesthetic, along with a belief that clothes should be useful, of good quality and well designed as well as beautiful, comfortable, flattering and fun to wear.
This drive to combine utility and quality with beauty is rare in an industry frequently driven by a desire for novelty.
Every HIGH collection is produced by a creative collective of designers, stylists, technicians, artists and artisans with specialist expertise in a wide variety of disciplines and products.
Each piece is designed in a three-dimensional way; the back, profile and inside of a garment is just as important as the front.
This is an aspect of the ‘Everyday Couture’ aspect of HIGH in which ready to wear clothing is made with a finish and attention to detail more often associated with the couture garment making process.
While the creative team take inspiration from historical costume and textiles, often with an emphasis on work-wear and utility clothing, they also continually investigate the latest fabric technologies and manufacturing techniques. This dualistic approach to design is integral to HIGH.
HIGH clothes are produced with an attitude that combines respect for traditional craftsmanship with a desire to make it relevant to modern life and an understanding that looking and feeling good is essential to the customers sense of well being.
The results of HIGH’s creative teamwork are seen in every collection and have been worn and loved by a growing number customers worldwide, who return season after season to find clothes that are necessary, useful and beautiful.
